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The Diagonal Thinking Self-assessment consists of two separate tests, one which measures your Linear Thinking ability, and following that another test which measures your Lateral Thinking ability. Both of these tests will be timed.

Before you complete these tests, you will need to enter some basic data about yourself, and how you found out about the IPA. This is for monitoring, marketing and research purposes only, so we can get an idea of who is using our website and enable us to provide you with your results.

The IPA is also committed to providing equal opportunities for all and towards improving diversity within the advertising profession. In order to comply with the Data Protection Act 1998, the data collected via this tool will only be used for the purpose of administration and user certification, and will not be disclosed to any external sources.

Some personal data is required in order to satisfy research/survey requirements. Such information will be treated in strict confidence and anonymised in relation to any research or group analysis conducted. Any published research or analysis will use only aggregate data, with no individuals identified.

Please click the appropriate box to show whether you agree to your details being used in this way: